Digital PR

Digital PR is the message that brands want to convey, the perception that they want to create directly.

It is crucial in terms of digital PR to deliver the most accurate message that you want for your brand’s target audience as soon as possible. By following the trends, you can take the necessary steps to put your brand ahead of your competitors with digital PR. Today, in order to reach your target audience, you need to proceed through multi-channel management. What are these channels? Blogs, e-mail marketing, social media channels, podcasts and live streams etc. Digital PR is also an online digital marketing strategy that businesses use to increase prevalence in this way.

All the work done by brands to reach their target audiences by using the tools in the digital world is called DIGITAL PR. Although it is different from the traditional public relations service, it needs to be handled comprehensively, especially from influencer marketing to campaign design, from press releases to online and offline events.

What Can You Achieve with DIGITAL PR?

* You can reach a wide range of target audiences besides your own target audience.

*Producing quality content with digital PR will provide a great advantage for your brand/institution. This is due to the fact that Google especially emphasizes quality content.

* Being featured will also provide a great advantage in terms of interaction between internet visitors and your brand.

*With DIGITAL PR, which is one of the most economical ways for your brand, you will be able to convey the right message to your target audience.

*Thanks to the consistent works to be done with digital PR, your chance to increase the trust in your brand will increase.

* It will be effective in making remarkable and memorable works and sharing them more frequently on social media, introducing your brand to wider audiences and increasing brand popularity.

DIFFERENCES BETWEEN DIGITAL PR AND TRADITIONAL PR

The biggest difference between Traditional PR and Digital PR is cost and time. Digital PR is a tool that can spread more quickly. Traditional PR, on the other hand, requires longer working hours. While it is more difficult to measure results in traditional PR service, it is easier to measure in Digital PR.

 TOOLS USED IN DIGITAL PR

It is possible to provide Digital PR services by making use of many areas such as social media, news sites, websites and blogs.

WHY IS DIGITAL PR CONDUCTED?

With the increasing prevalence of digital in our lives, Digital PR has become even more effective and it is an undeniable fact that this effect will increase.

5 ITEMS TO REMEMBER WHEN CONDUCTING DIGITAL PR

What Does a Digital PR Service Include?

*Creating and developing press releases

* Target audience detection and perception management for the target audience

* Distribution, interpretation and reporting of newsletters

*SEO service

* Social media work and perception creation

*Brand or product promotion in digital channels